Marketing for your E-commerce Business
Now that you are an entrepreneur, marketing your online business is important that you know all the common e-commerce marketing terms in order to take part in discussions without being clueless. Hence getting familiar with them will give you an easier start.
Some of these common e-commerce marketing terms include:
1. Social Media Marketing
As a small business, social media marketing is important as it allows you to quickly reach out to your target audience on the different platforms and also open other people’s eyes on your company’s brand.
2. Facebook ads and Facebook stories
Facebook is an effective social media platform for e-commerce businesses. The same stories you make can also be used for posts too. Using the data collected from your website to maximize advertisement for your target audience.
3. Retargeting / Remarketing
You know how customers may visit your website and add a few items to their cart, but for some reason, they did not check out. What can be done to remind these customers that they have left things in their cart is by sending them an email or even, putting those items as an Ad on other sites to regain their attention? This process is called remarketing.
4. Digital Marketing Strategy
Digital marketing strategy is a considered plan that is carried out online to promote and target a set of audience. This may result in business owners having to pay for advertisement on the different social media platforms, free posting and communicating with both potential and existing customers in order for their business to become successful.
5. Content Marketing
This speaks to preparing online material such as blogs, articles, videos and social media post to be spread on the different social media platforms in order to educate your audience about your product or service, build your company’s brand and to capture interest of your potential customers.
6. Email marketing
Email marketing is an effective way in which e-commerce business owners communicate with their customers who have signed up for newsletters etc. to sell their small business by sending different types of emails and it is cost-effective.
7. Marketing Automation
Technology makes these tasks easier. This is a supportive strategy that uses software to automate some repetitive marketing actions whether it is emails or social media posts. It is also time-consuming.
8. Landing Page Optimization
This is a tactic to advance features such as framework, images, etc. on their homepage to boost potential customers to buy.
Otherwise known as CTA is a brief direction design to get a fast reply from your audience. It is also used to provoke the person reading to take action by putting in place hyperlinks saying sign up now, call now, or click here and more.
10. Affiliate Marketing
This is an arrangement made when marketing a product, service, or brand to pay an external website an amount for sales or traffic from the referral they made to you.
11. Link Building and Link Earning
Apart of search engine optimization (SEO) is linking your website to other websites in aid of getting better results and more traction.
12. Search engine optimization (SEO)
Search Engine Optimization (SEO) is a group of activities small business owners can use to make it more likely, for users who searches the browser, to find their website. It also includes the unpaid advancements you make and ignores any paid promotions or people who visits your website.
13. Google Adwords
This is where an agreement is made with Google’s advertising platform, for each click the business gets on their Ad. There is a charge to that business taken from the budget they set with Google Adwords.
Now that you are aware of these e-commerce marketing, terms I am sure you’re definitely on your way to success once you apply them!