Frequently asked questions for SME Websites

Getting Started

Requirements

What do I need to get started online?

All you need is a product or service and willingness to get your business story ready to share with the world. Once you have decided to work with us at digitalimpak.com you can select your business template for us to get your business online quickly.

Things you will or if not we can help you:

Logo, images of products/services. Staff, location. Images say a thousand words so select the best ones or have some new ones that will bring life to your online presence

What is a Domain name?

 Your domain name is like your business address online. So, pick a good one that will represent your business. If you need some help in getting one contact one of our sales associates to assist you via live chat or email at sales@hssgroupltd.com

Content for your website?

This at is basic form is starting with the description of business products/services, what makes your business stand out and connect with your customers by speaking to them even when no one is online. It should be clear and convincing. If you’re not sure how to, we can assist you at an additional cost to be determined after an assessment.

Do I need good Graphics or images?

Attract and keep your audience engaged with attractive images and visual representations of your brand, products/services that makes your customers feel enthused.

Why do we need to discuss my business Processes?

Running a business online is similar to an offline business. The difference between is largely in how goods and services are exchanged. So, let’s start by taking those processes you have documented already and update those you have not done as yet so everyone can be on the same page.

Do I need Social media, yes but optional?

This is a great way to get your brand mentioned and, in the heart, and minds of your target audience that you can convert to paying customers.

I have a Social media presence so I don’t need a website?

This can be a very long topic but in short, you can control your website but you cannot control your social media company policies or reasons for not showing your content. With your website your data is yours. It is best practice to grow your social media as a marketing and point of contact media to then redirect them to your website to help decrease your cost of marketing as your business grows and you have multiple social media platforms.

What is a Merchant Account and why is it recommended?

A merchant account is a type of bank account that allows businesses to accept payments in multiple ways, typically debit or credit cards. This very helpful for your website to settle payments from customers directly to your bank account. So rather than doing cash or bank transfers, transactions can be done in seconds rather than hours.

What Communication channels and Tools are good for my business?

Email and Live chat to engage customers and stay in touch. Remember, they are not walking into a physical store with a space limit. Online you can have unlimited access to customers. WhatsApp is a good tool and your Facebook and Instagram as well. Globally it is recommended that you use those social media tools and traditional phone calls to convert your customers where possible to use email and visit your website as a preferred point to communicate where you can reduce the cost of administering conversations and track quality and effectiveness from a central place.

I have my website, what are my options to get paid to my bank account?

If you’re in Jamaica then the best thing to do is to get a merchant account from my local bank that facilitates ecommerce integration payments such as Sagicor, NBC BNS and First Global. You also may use PayPal or other methods may seem simple to implement, however you may end up suffering more as these methods are not instant to transfer payments. We will help you choose the right platform to give you the most cost-effective arrangement

Do you guarantee traffic to my business?

No, we don’t and we cannot as this is different for every business. Google does have special measures to reward sites that are relevant and valuable, so it is important to position your business strategically to get rewarded by google and social media platforms.

I don’t need live chat; I use WhatsApp and email just fine?

That is good you have started to use WhatsApp. However, Live chat offers advantages that WhatsApp does not and even social media is still trying to catch up to. E.g Live chat tools can also help you to audit and automatically interact with your customers seamlessly on your website and provide reports that WhatsApp is unable to do. It also does not restrict the amount of persons that have access to the system at any one time to handle multiple customers at once. Check out the links on our blog tips to see the options and benefits.

I have a site that I want to design but I am not seeing that design in your list of 50+ templates. What should I do?

Awesome, glad you found a template that you think can represent your business. Please send us the link for that example to sales@hssgroupltd.com and we will give you a quote to complete that project for you.

Marketing and Promotions

What Platform is being use to manage my website?

We use and are proud to use WordPress!

75 million websites

WordPress is the most popular CMS in the world and is used by nearly 75 million websites. According to WordPress, more than 409 million people view more than 23.6 billion pages each month and users produce 69.5 million new posts and 46.8 million new comments every month.Dec 22, 2016 from Forbes.com

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